I nerd out on design systems, automation, and what makes clients trust us, stay, and come back.

  • Graphic design
  • UX/UI design
  • Marketing
  • Social media design
  • Motion graphics
  • Video editing
  • Branding
  • Design systems
  • Python automation
Selected work

UX/UI and visual design

Kia UX Audit and Website Redesign
01UX/UI

Kia, UX Audit & Website Redesign

A solo UX audit and redesign direction for Kia UAE. Diagnosed where buyers drop off, benchmarked against Kia's best global sites, and proposed a brand-led structure the client approved.

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Budiya Kids App
02UX/UI

Budiya, Kids App Prototyping

An AI buddy app for children, designed end to end across two users at once. The child's chat, and the parent's quiet visibility.

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MINI Website Redesign
03Web Redesign

MINI, Website Redesign

Self-directed concept. A UX/UI redesign putting MINI's playful brand personality back into a website that had lost it.

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National Sports App UI Design
04Concept

National Sports App

A mobile concept that pulls live match info, player profiles, and fan community into one product instead of four tabs.

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Behind Story Design Research
05UX Research

Behind Story, Design Research

A research-led project exploring how AI, AR, and VR could deepen visitor connection in museum spaces.

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Online Food Marketplace
06Branding

Online Food Marketplace

A Korean food marketplace built from the brand up. Identity, visual system, and product pages designed to earn trust before the first bite.

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Social Content Campaign, London: filming an interview on locationVideo
07Social Content

Social Content Campaign, London

Short-form interview content for a London-based organisation. Concept, filming and editing, taking video views from under 1K to 180K+.

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Lartmer Branding
08Branding

Lartmer, Branding Design

Full brand identity for a luxury residential developer. Naming, mark, type, palette, and applications.

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MarMar Magazine Design
09Editorial

MarMar, Magazine Design

Editorial system for MarMar Copenhagen's tabloid magazine. Designed for parents who don't have time to read.

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Corn Game Webtoon
10Graphic

Corn Game, Webtoon

An original vertical webtoon about Korean cinema reopening after the pandemic. Story, characters, and final art.

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Han River Night Walk Poster
11Graphic

Han River Night Walk, Poster

Promotional poster series for a Seoul summer-night event. Designed to work across print, social, and signage.

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A Map of Domäne Dahlem
12Illustration

A Map of Domäne Dahlem

Illustrated visitor map for a historic farm-museum in Berlin. Wayfinding designed to work across languages and reading levels.

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Built on the side

The problem nobody complained about

Banner Automation Pipeline

Fashion e-commerce platform · Solo initiative · 2024
The problem

Every day, about 200 banners were made by hand in Photoshop. It took around 5 hours, and nobody questioned it.
But a task that repeats daily shouldn't cost that much time. Efficiency matters to me, so I went looking for a faster way.

What I built

A Python script that reads Google Sheets data and auto-maps text, images, and layer names directly into Photoshop. Built alone, without being asked.

Result

5 hours → 35 minutes
Every single day.

PythonPhotoshop ScriptingGoogle SheetsSolo Initiative
About

Between two design cultures

I started as a graphic designer in Seoul, spent time in London and Berlin, and ended up in Dublin. Along the way I picked up something most designers have only one of: Korean delivery standards and European design thinking. I try to bring both.

I've produced daily live-commerce visuals at Musinsa (KV updates and on-air price banners on tight broadcast turnarounds), automated a 5-hour daily production pipeline into 35 minutes at a fashion e-commerce platform, and redesigned Kia's UAE website in under two weeks. Most of it freelance, most of it self-initiated.

In ten years, I don't want to be a designer who uses AI well. I want to be someone who helps define what design means when AI does the obvious parts. The craft, the judgment, the taste. That's where I'm headed.

Based inDublin, Ireland
FocusUX/UI · Visual · AI
Experience6+ years
EducationVisual Design, Seoul Arts Univ.
IndustriesFashion · E-commerce · Branding
Worked across6 countries
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Contact

Let's talk about your next product

I'm based in Dublin and open to UX/UI roles, freelance projects, or just a good conversation about design.

Email me → Book a 15-min call