Work Behind Story
UX Research · Cultural tech

Designing museums that meet visitors where they are.

A research-led project asking how AI, AR, and VR could build a stronger emotional connection between a visitor and the object in front of them.

Role
UX/UI Designer
Industry
Cultural technology
Duration
3 months
Behind Story research project
Overview

What the project was

Most museum displays are designed for an average visitor, and no one is average for two artifacts in a row. I treated this as a research project, not a product brief: how might emerging tech adapt the exhibit to the person standing in front of it?

Approach

How I worked

01

Field study

Observed how visitors actually move through exhibits. Where they pause, where their attention drifts, how groups talk.

02

Diary studies

Asked visitors to log what they remembered a day later and a week later. That gap was where the design problem lived.

03

Speculative concepts

Designed three interaction lenses on the same question: an AI companion, an AR overlay, and a VR memory room.

04

Expert review

Walked the concepts through curators and accessibility experts and refined the framework with what they said.

Research

Who I designed for, and how I framed it.

Four visitor personas
Four visitor personas — from the art collector to the casual undergraduate — each with different goals, pain points, and attitudes.
Persona deep-dive
A closer look at one persona — goals, challenges, and the quotes behind them.
Double-diamond framework
A double-diamond framing — from discovering problems to delivering the concept.
Reflection

What I took away

The most interesting finding wasn't about the technology. It was that the strongest emotional connection came from the quietest intervention. AR overlays that whispered context did more for visitors than VR rooms that demanded attention.