Work Behind Story
UX Research · Cultural tech

Designing museums that meet visitors where they are.

A research-led project asking how AI, AR, and VR could build a stronger emotional connection between a visitor and the object in front of them.

Role
UI Design (solo)
Research
Team project, contributor
Industry
Cultural technology
Duration
3 months
Behind Story research project
Overview

What the project was

Most museum displays are designed for an average visitor, and no one is average for two artifacts in a row. I treated this as a research project, not a product brief: how might emerging tech adapt the exhibit to the person standing in front of it?

Approach

How I worked

01

Field study

Observed how visitors actually move through exhibits. Where they pause, where their attention drifts, how groups talk.

02

Diary studies

Asked visitors to log what they remembered a day later and a week later. That gap was where the design problem lived.

03

Speculative concepts

Designed three interaction lenses on the same question: an AI companion, an AR overlay, and a VR memory room.

04

Expert review

Walked the concepts through curators and accessibility experts and refined the framework with what they said.

Research

What we learned, and how we framed it.

Four visitor personas defined by the research, from art collector to casual student
Our research defined four visitor personas, from art collector to casual student.
Double-diamond framework from discovering problems to delivering a concept
The team's double-diamond framing, from discovering problems to delivering a concept.

Grounded in 8 interviews across 3 cultures, plus a secondary VR usability study (45 participants), led by our researcher with my support.

What I designed

The UI, from concept to ticket.

AR overlay surfacing context on the artwork in front of the visitor
An AR overlay that surfaces context on the artwork in front of you.
Why this way

Our research found the strongest emotional connection came from the quietest intervention. So I designed the AR to whisper context without covering the work, not to dump information over it.

A VR room where visitors choose an artwork to step into
A VR room where visitors choose an artwork to step into.
Why this way

For visitors who wanted depth over a quick glance, I gave the immersive path its own space, so the casual and the deep user weren't forced into the same flow.

Booking flow with date, time, and one-tap pay
Booking flow with date, time, and one-tap pay.
A digital ticket with a QR code, ready for Apple Wallet
A digital ticket with a QR code, ready for Apple Wallet.
Reflection

What I took away

The most interesting finding wasn't about the technology. It was that the strongest emotional connection came from the quietest intervention. AR overlays that whispered context did more for visitors than VR rooms that demanded attention.