Social Content Campaign, London
Short-form social content for a London-based organisation, led from early concept through interview planning, filming and final edit.
What the project was
Short-form social content for a London-based organisation, built around real people talking.
I led the process from early concept development through interview planning, filming and final video editing, shaping each piece for how people actually watch on TikTok.
Filming on location.
Reach was limited
The existing social content had limited reach. It needed a more engaging, human-led format that could perform naturally on TikTok and other short-form platforms.
How I worked
Developed interview concepts and questions, then coordinated and filmed on location. Edited each piece for short-form viewing, with strong opening hooks, clear storytelling and pacing, subtitles, and a platform-native visual language.
Built for the scroll.
