Korean food, sold like a story. Not a spec sheet.
Product detail pages built around appetite, origin, and trust, so the right buyer can see what they need before they have to look for it.
What the project was
Sellers on the marketplace had great products and weak detail pages. Listings looked alike: same hero, same bullets, same trust signals. The opportunity was to redesign the page so a product's story could earn the trust that turns a browser into a buyer.
How I worked
Listing audit
Walked through competing pages and mapped what was actually working versus what was filler.
Story framework
Defined the modules a strong page needed: appetite, story, evidence, action.
Layout testing
Tried a few rhythms and landed on the one that surfaced trust earliest in the scroll.
Template system
Turned it into category-flavoured templates the seller team could fill in without losing the design.
Pages that lead with the food, finish with the cart.
What I took away
Food e-commerce isn't a spec problem, it's a trust problem. Buyers want to know who made it and what it'll feel like to eat. Every module on the page had to answer one of those.
