[Web Redesign] Mini Website

Usability Audit

Objective:

Check the current website to find problems and areas for improvement to make it easier and more enjoyable for users.

Findings:

• Visual Appeal: The old site wasn’t very exciting and didn’t fully show MINI’s fun and playful style.

• Navigation Structure: Users had trouble finding information because the categories were unclear and the layout was messy.

• Customisation Options: There weren’t many options for users to change the design to fit their preferences.

• Product Exploration: Users wanted better ways to look at products in detail.

Recommendations:

• Use fun colors and designs that represent MINI’s brand.

• Create clear categories for easier navigation.

• Add features that let users customize their experience.

• Include 360-degree images of products so users can explore them in detail.

Design Strategy

Objective:

Create a design that captures MINI’s fun and lively spirit while making it easy to use.

Key Strategies:

• Visual Design: Make a bright and playful layout with various frames and design elements that reflect MINI's image.

  
  

  

  
  

• Clear Categorisation: Organise content into clear categories so users can find what they need easily.

• User Customisation: Add a simple interface that allows users to change the design and content to their liking.

• Interactive Product Exploration: Include external and internal 360-degree images so users can explore products up close.

  
  

Outcomes

• Better Visual Appeal: The new website shows MINI’s fun brand, attracting more users.

• Improved Navigation: Users found it easier to find information because of clear categories and a neat layout.

• Customisation Features: Users can now personalise their experience, leading to more satisfaction.

• Interactive Exploration: The 360-degree images help users look at products closely, making the experience more enjoyable.