Learning ongoing.
Dedication ahead.
I have a degree in communication design and I'm obsessed with UX/UI design, giving me a solid understanding of both areas.
I want to use my skills in both visual design and UX/UI to create effective, user-friendly solutions!
Professional Summary
I'm a hands-on designer with over 5 years of experience in branding, UX/UI, and digital design.
I’ve helped brands grow their online presence, increase sales, and build stronger connections with their audience. I love turning ideas into simple, clear designs that work well and look great.
I enjoy working with people, solving problems, and creating designs that make a real difference.
Education
UI/UX Design, University of Europe for Applied Sciences, Sep. 2023 - Aug. 2024
Visual Communication Design, Seoul Arts University, South Korea, Mar. 2019 - Feb. 2023
Experience
Product Designer, Pic Copilot, Hangzhou, China, Oct 2024 — Dec 2024
Localised product features through UX research, increasing daily active users by 25% in the Korean market
Maintained global design consistency across teams, improving user retention and satisfaction metrics
Graphic Designer Freelancer, Laurain Boutique & Dreamer Studio, Seoul, South Korea, May 2019 — Oct 2024
Drove a 140% increase in online sales by redesigning brand visuals, product pages, and web content
Produced customer-focused marketing materials tailored to platform trends, increasing click-through rates
Graphic Design Intern, Capital City College Group, London, UK, October 2022 — December 2022
Designed vibrant open day posters for three colleges, helping attract prospective students
Revamped existing visual assets to better appeal to younger audiences while preserving brand identity
Collaborated in weekly review meetings to apply feedback, improving visual impact and message clarity
Graphic Design Intern, 01Founders, London, UK, August 2022 — September 2022
Produced interview-based promo videos for social media, featuring students from coding courses
Boosted video performance, raising average views from 500 to over 180,000 and significantly expanding reach and engagement
Design Teacher, Art & Heart (Kids Private Art School), Seoul, South Korea, June 2021 — July 2022
Led hands-on design workshops for ages 3–12, reducing class dropout rates by over 90%
Applied art therapy techniques to boost students’ emotional wellbeing and engagement
Branding Designer, Apotre (Start-up), Seoul, South Korea, November 2020 — May 2021
Built a full brand identity from scratch, helping launch 5 product lines and increasing engagement by 45%
Strengthened customer trust by developing a cohesive visual voice across digital and print media
Skills
Projects
Creative Conscience Competition
Top 10 finalist in the 2024 Alibaba Global E-commerce Challenge, presenting at Alibaba's HQ in Hangzhou with my team, Eurobaba. We developed "Allie," an AI tool addressing decision fatigue, engagement, and trust, focusing on improving user experience with time-saving product assistance, AI-driven verification, and real-time trend analysis.Creative Conscience Competition
Created a video for the Creative Conscience competition on 'Environment,' focusing on ocean waste. The video shows how plastic pollution harms sea life, telling the story of a baby turtle that thinks plastic is a friend. The goal was to raise awareness and encourage people to reduce plastic waste and protect the ocean.Korea Communication Design International Competition
Designed a promotional poster for the 'Han River Night Walk 42K' in the free category of the Korea Communication Design International Competition and received an Excellence Award. The poster used line drawings to effectively capture the beauty of Seoul’s nightscape and the festive atmosphere of walking.